Born in Vietnam into a family of intellectual and artistic heritage, designer Phạm Đăng Anh Thư carries a lineage of elegance that deeply informs her work. Originally inspired by interior design and architecture, her mastery of mathematics, spatial geometry, and proportion shapes the distinctive foundation of JoliPoli—where fashion meets architectural precision. Each gown is crafted with scientific structure and artistic vision, embodying the golden ratio in form and silhouette.

In 2006, Anh Thư’s early recognition with the prestigious HotVTeen Award foreshadowed her creative journey. What began as a personal search for bespoke gowns evolved into JoliPoli, a couture house dedicated to artistry, opulence, and individuality. Over the past 16 years, she has defined a design philosophy that blends contrasts—transparency with opacity, structure with softness, modernity with classic grace—resulting in gowns that are dazzling, fairy-tale-like, and unmistakably couture.

Renowned for her meticulously structured corsets, sculpted silhouettes, and intricate embellishments, Anh Thư has elevated JoliPoli to international acclaim. Today, with over 30 distributors worldwide and an elite clientele of celebrities, beauty queens, and global tastemakers, JoliPoli stands as a beacon of sophistication and artistry—redefining bridal couture with timeless drama and unparalleled craftsmanship.